NICOLE BAER

Nicole is the Chief Operating Officer for Logitech Sports & Human Performance (SHP), where she leads product development, go-to-market and commercial strategy for SHP and Liminal Collective. She has 25 years of experience across a wide variety of commercial and operational disciplines. Nicole balances a passion for complex challenges, moonshots and new ideas with a bias for action. Her diverse experience in demand generation, sales and marketing integration, brand strategy, customer and product positioning is paired uniquely with broader commercial leadership roles in sales and client services.

Whether as a founder, an executive or operator, Nicole believes that articulating and fostering a values-based culture of humility, curiosity and work ethic creates conditions for repeatable success. When she's not hard at work, Nicole can be found racing a competitive obstacle course, pounding the trail or snowboarding.